Folk rhetorical theory and the “argumentum ad Hitlerum”

[This is a talk–a revised version of one I posted earlier–so it doesn’t have links.]

Wayne Booth once complained that, when he mentioned he was an English teacher, people on trains wanted to talk about commas. If he had told them he taught rhetoric, they would have said something about Hitler. In papers in argumentation classes, Hitler references are as common, and as welcome, as dawn of time introductions. Like dawn of time introductions, Hitler references aren’t unwelcome because they’re always wrong, but simply because they’re so easy, so thoughtless, and so rarely relevant. In politics, it’s even worse; hence the argumentum ad hitlerum fallacy, or Godwin’s law. Despite the miasma of Hitler references in politics, and Hitler’s reputation as the most powerful rhetor, teachers and scholars of rhetoric tend to avoid him.

We do so for various reasons, but at least one is that the popular (and even, to some extent, scholarly) understanding of Hitler’s power is far more simplistic than the case merits that it seems hopelessly complicated to try to get in and untangle it. I want to argue that is why Hitler should figure more in our teaching and scholarship. The popular (let’s call it folk) explanation of Hitler’s success is simplistic and inaccurate, but it’s powerful in that it fits with the folk explanation of persuasion, which fits with the folk explanation of what distinguishes ethical from unethical persuasion, which fits with folk notions about what constitutes good versus bad citizenship.

Talking about Hitler is a way of talking about the problems with all those mutually confirming, and similarly damaging, folk explanations.

And here a note about terminology: when I proposed this paper, I was strongly influenced by Ariel Kruglanski’s discussion of lay epistemology—that is, the common sense way that non-experts think thinking works. But, the more I worked on the issue, the more I realized that it isn’t a question of experts v. non-experts—Kenneth Burke, various scholars of demagoguery, some historians, and other experts assume the explanations I’m talking about. I came to think the better analogy is Christopher Achens and Larry Bartels’ discussion of what they call the “folk theory of democracy” which, as they point out, serves as the basis for a lot of scholarly work on political science and theory.

Here are the four folk explanations:

• • The folk explanation of what happened in Germany is that Hitler is the exemplar of a magician rhetor because he “swung a great people in his wake” (Burke 164), hypnotized the masses (and his generals, the generals claimed post-war). The disasters of Nazism are thereby explained monocausally: Hitler was a pure rhetorical agent, whose oratorical skill transformed the German people into his unthinking tools.
  • This explanation appeals to the folk explanation of persuasion, in which a rhetor determines an intention, identifies a target audience, and then creates a text that contains the desired message (often presented visually as an arrow) and shoots it at the target. If it hits, the target audience now believes what the rhetor wanted them to believe, and it was effective rhetoric. (Obviously, this reduces all public discourse to compliance gaining.)
  • Ethical rhetoric is one in which the rhetor, and the message the rhetor is sending, are ethical. And that is determined by ethical people asking themselves if the message is ethical (sometimes by whether the rhetor is ethical); Hitler’s rhetoric was unethical because it was intended to do unethical things. This is the folk explanation of the ethical/unethical distinction.
  • There are unethical rhetors out there, and, therefore, good citizens are ones who think carefully about the message being shot at them.. That is, the dominant popular way of describing and imagining participants in public deliberation is as consumers of a product—they can be savvy consumers, who think carefully about whether it really is a good product, or they can be loyal consumers, who always stick to one brand, or they can be suckers, easily duped by inferior products (and so on). Good citizens think carefully about the political messages they consume. Ethical citizens recognize an unethical rhetors and unethical messages, and resist them.

These are powerful narratives in that they enable the fantasy that each of us is a good citizen, an ethical person, who recognizes unethical arguments, and would, therefore have opposed Hitler, and continues to oppose anyone like Hitler. (Hence argumentum ad Hitlerum—it isn’t about the political figure in question; it’s about a performative of being an ethical person with good judgment.)

These models are refuted by theoretical work (e.g., Biesecker’s 1989 “Rethinking the Rhetorical Situation”) or empirical work on political reasoning (e.g., the work summarized in 2013 The Rationalizing Voter). They aren’t just wrong; they’re importantly wrong. They rely on a pleasurable but entirely indefensible othering of Germans.

That’s wrong, as I’ll discuss, but it’s importantly wrong because this explanation of what happened in Nazi Germany can make people feel good about themselves while they’re replicating the errors that Germans made. It says that, if you believe you are thinking critically about what a rhetor says, you are making sure it fits with what you think is ethical, and you only put your trust in someone you think is ethical, then you will never make the mistake Germans did.

This explanation of what happened in Germany is partially the consequence of post-war renarrrations of pre-war events. Large numbers of Germans post-war claimed they didn’t know about the genocides, they had nothing to do with it, and they resisted Hitler in their hearts. The Wehrmacht officers claimed they were just following orders (sometimes unwillingly), didn’t know about the genocides, and couldn’t break their oath to Hitler. Officials of churches claimed they were the real victims, and had resisted the Nazis all along.

None of that was true. Christopher Browning (Ordinary Men), Robert Gellately (Backing Hitler), Ian Kershaw (Hitler, the Germans, and the Final Solution), Michael Mann (Fascists) and various other scholars have shown that participation in, support for, or pragmatic acquiescence toward the genocides, imprisonment, and war-mongering of the Nazis were considerable and often strategic and instrumental. People were not swept up by Hitler’s rhetoric. Support for the Enabling Act was a strategic gamble. Support for Hitler and the Nazis increased after he took power because people liked the improved unemployment rate, the remilitarization of Germany, the rejection of various treaties, the reassertion of German’s entitlement to European hegemony, the conservative social agenda. Ian Kershaw says,

“The feeling that the government was energetically combating the great problems of unemployment, rural indebtedness, and poverty, and the first noticeable signs of improvement in these areas, gave rise to new hopes and won Hitler and his government growing stature and prestige.” (Hitler Myth 61)

They either liked or didn’t care about the antisemitism, jailing of political opponents, politicization of the judiciary. They didn’t think Hitler was unethical, and they didn’t think his policies were unethical. Many thought he was a decisive leader who was getting things done, and many thought he was chaotic and unpredictable, but getting them what they wanted.

For instance, the Wehrmacht was not constituted of innocent victims of Hitler’s rhetoric or hopelessly bound by their oaths. As Robert Citino says, “The officers shared many of Hitler’s goals, however—defiance of the Treaty of Versailles, rearmament, restoration of Germany’s Great Power status—and they had supported him as long as his success lasted” (Last Stand 205). The officer class helped Hitler come to power in 1932-33 because

“They saw Hitler as a fellow nationalist, a bit crude, but one who could win the masses to the nationalist and conservative cause. His opposition to Marxism, his plans for German rearmament, his anti-Semitism: all these things harmonized well with the essentially premodern world view of the officer corps.” (Citino, Last Stand 211)

That he would later destroy Germany, enable the USSR to gain territory, and destroy the German officer class meant that post-war they could try to present themselves as having been victims all along—but they had helped him get into power, supported him in power, knew about the genocides, and engaged in them.

Similarly, that Hitler did, as he said he would, disempower the churches and imprison those who resisted Nazi control of the churches means that some people now try to claim that the two major confessions—Catholic and Lutheran—resisted Hitler and Nazism. But they only resisted Nazi interference in Church power, and then only fairly late. There was criticism of the euthanasia program, and some criticism of the extermination of converted Jews, but it was little and it was late. The Church Wars were about issues of Church autonomy, not genocide. Like the officer class, many Catholic and Lutheran church officials would regret having supported Hitler (many would claim that the problem wasn’t Hitler, but Nazi administrators acting on their own initiative), but support him they did. Had the Catholic party (the Centre Party) not unanimously voted for the Enabling Act, it would not have passed.

Catholics and Lutherans were concerned about reinstating the privileges reduced by the Socialist Democrats (who believed in a separation of church and state) and the political agenda they believed was the core of being “Christian”—opposition to birth control, homosexuality, abortion, pornography.

Germans were persuaded during the Nazi regime—people came to accept and act on policies they would have balked at before 1930—but not because they heard a Hitler speech and were magically hypnotized. They did so, largely for instrumental reasons.

Culturally, our discussions of Hitler are dominated by what Ian Kershaw calls “the Hitler myth”—that he was a magically charismatic leader who overwhelmed Germans’ capacity to judge. That isn’t what happened: Germans judged, and they liked what they saw.

My point is that these four folk explanations–of Hitler, persuasion, ethical rhetoric, and good citizenship– are not just inaccurate, but are inaccurate in ways that reinforce factionalism, obstructionism, and politics as performance of in-group loyalty. Talking. more about Hitler is a way to talk about what’s wrong with those explanations.