
Many years ago, when I was first teaching about demagoguery, a high school friend got in touch with me. He was angry that one of my course documents said that a politician he admired had engaged in demagoguery at some point. The friend said that was “unfair,” without giving any evidence that my clear definition of demagoguery did not apply to his hero. Even defenders of this politician characterize his early rhetoric as demagoguery.
But my high school friend’s reaction seems reasonable from within a popular understanding of demagoguery. The most common way to think about demagoguery is that it is something that demagogues do. It’s an identity issue: a political figure is, or is not a demagogue. And demagogues are bad people with bad motives who use bad rhetoric to persuade the gullible masses to support bad policies.
That’s a bad way to think about demagoguery. For one thing, it’s rabidly self-serving. If demagogues are bad people, and their followers are gullible, then we are never going to identify beloved in-group rhetors as demagogues.
They (out-groups) have demagogues; We (our in-groups) have excellent communicators.
I’ve described elsewhere how I ended up on demagoguery, and why I’m more interested in cultures of demagoguery than individual demagogues.
My argument is that there are always individuals engaged in demagoguery; when demagoguery is likely to lead to authoritarian figures or disastrous policies is when there is a culture of demagoguery—when it’s common for major sources of information to frame policy disagreements as really a zero-sum existential, even apocalyptic, battle between Us and Them, when inclusive deliberation is treated as a trap set by villains, a weakness, a step down the slippery slope to [dogs lying with cats! Tattoos being legally required! The in-group being forced into FEMA camps!].
The important point about a culture of demagoguery, whether it’s how a neighborhood mailing list treats issues, or a nation faced with thinking about going to war, is that such a culture prohibits reasonable policy deliberation in favor of mobilizing a base to hate some hobgoblin. That mobilizing consists of rhetoric that says that:
1) the situation is simultaneously dire and simple; the urgency of the situation means that we should not deliberate.
2) our situation is not a complicated one in which there are various options we should consider, but a simple and urgent situation in which the right course of action is obvious to every and any reasonable and good person.
3) therefore, every manly, faithful, and reasonable person knows what the right course of action (i.e., policy) is.
4) because “the ill” or “need” is so obvious, anyone asking that we engage in deliberation about the proposed plan (in terms of feasibility, solvency, unintended consequences, costs) is a weak, overly-intellectual, effeminate, indecisive, cowardly villain or dupe who isn’t taking the “ill” seriously.
5) Therefore, when They argue plan, We argue need. Over and over, exaggerating or fabricating the threat if necessary.
6) And,because the situation is dire, and there are villains out there trying to seduce you into believing their lies, you should only get your information from in-group sources. Any rhetor, source, or information that complicates or contradicts what in-group media is saying is “biased.”
Because what matters is the culture of demagoguery, the solution is not deeper commitment to a purer and more fanatical in-group and its preferred policy, relying even more on in-group sources, or getting defensive about political figures we like, but doing the work necessary to have a broader understanding of policy options. We respond to demagoguery by getting out of demagogic cultures.








